Mini

The BMW Group’s sales growth was once again in the double-digit range in October. A total of 157,618 BMW, MINI and Rolls-Royce vehicles were delivered to customers, an increase of 13.2% compared to the same month in the previous year (139,284) and a new record high for the month. For …

MINI has just released some details on a mild refresh to the Countryman. Notable features include window switches on the doors, two new colours (Brilliant Metallic Copper and Blazing Red Metallic), with the bench seat standard for the rear.  Below is the press release. Munich. In the two years since …

Personal brand experience a key factor in customer loyalty Munich. Today, on the fifth anniversary of the opening of the BMW Welt, the BMW Group gave the press a sneak preview of its new brand experience. The official opening weekend for all visitors will be on 20-21 October 2012. From …

MINI will terminate its works involvement in the FIA World Rally Championship (WRC) at the end of the 2012 season. The company has made this decision after careful consideration. Dr. Kay Segler, Senior Vice President MINI Business Coordination and Brand Management: “MINI will abandon its works involvement in the WRC …

In pursuit of extreme driving enjoyment-a test drive with MINI Trophy champion Jürgen Schmarl. Munich. In a sense, the big rear hatch is symbolic- because the MINI Coupé is big in so many other ways as well. With its flamboyant styling and ultra-sporty driving qualities, the MINI Coupé has set …