BMW is charting a bold course into the future of electric mobility with a groundbreaking drive concept designed for its Neue Klasse models. This fresh approach features an advanced high-voltage battery built on 800V technology, offering faster charging and extended range while seamlessly integrating into the vehicle’s design. Stacked from …
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BMW’s latest Christmas campaign tugs at the heartstrings with a heartfelt tale of family, tradition, and a classic car that bridges generations. The video tells the story of Tim, a young boy on a mission to find the perfect gift for his grandmother. After struggling to choose among typical Christmas …
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BMW is accelerating its transition into the future of mobility, blending electric, diesel, and hydrogen technologies to meet global demands. With the Neue Klasse platform set to launch in 2025, BMW is ushering in a new era of next-generation vehicles. CEO Oliver Zipse highlighted this pivotal shift, emphasising that the …
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BMW’s future design direction, known as the Neue Klasse, isn’t exclusive to electric vehicles. The design language, first seen in the Neue Klasse sedan and crossover concepts, will shape the look of all upcoming BMWs, including combustion-engine models. According to Adrian van Hooydonk, BMW’s head of design, this modern aesthetic …
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BMW’s new performance EV, the BMW M EV, set to debut in 2026 or 2027, is hailed as the most powerful M car ever. Frank van Meel, CEO of BMW’s M division, promises it will “beat everything you have ever seen.” This high-performance electric vehicle will be based on BMW’s …
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