News

BMW’s Joy City has arrived in town, and I was lucky enough to get an exclusive sneak peek at this extraordinary event. A true celebration of BMW’s legacy and innovation, Joy City offers something for every car enthusiast. From hands-on driving experiences to a beautifully curated display of BMW models—spanning both classic …

BMW’s future has been heavily focused on its ‘Neue Klasse’ design language, signalling a shift towards unified and forward-thinking aesthetics that draw inspiration from the past. Amid this evolution, enthusiasts often wonder how these modern cues could enhance beloved classics. One artist has taken this challenge to heart in digital …

When friends or acquaintances discover I’m test-driving a brand-new BMW, the first question they usually ask is, “Is it a good car?” Truth be told, my response is always the same: ‘It’s a BMW, so of course it’s good!’ However, with car prices continuing to surge—thanks to our heavy-handed taxes—being …

After savoring an exceptional pizza from 808 Monsmare in Odawara, an experience that could rival the best I’ve had in Italy, it was time to ignite my scarlet M2 for the return leg back into the city. Over 8 hours had passed since I embarked on this journey, and while my body …

The sun hangs overhead, casting a brilliant glow on the crisp winter air, while the roads encircling me paint a breathtaking picture. As I approach a tightening curve, the vibrant surroundings transform from a motion-blurred spectacle to crystal clear clarity as I dig into the brake pedal and rapidly hit …