65 Years of MINI’s Legacy and Racing Thrills

MINI reflects on a journey filled with iconic design and thrilling performance, celebrating its 65th anniversary on August 26th, 2024. Since 1959, MINI has become a beloved brand worldwide, known for its distinct style and dynamic driving experience.

Photo from BMWGroup Press

This anniversary is particularly special as MINI unveils a fresh lineup, including the classic MINI Cooper, the adaptable MINI Countryman, and the daring MINI Aceman. These new models blend modern technology with the exhilarating drive that MINI enthusiasts cherish.

Fall 2024 also sees the launch of the new John Cooper Works lineup, available in both petrol and electric options. These models honour MINI’s racing legacy, offering a choice between powerful TwinPower engines and cutting-edge electric performance.

As MINI celebrates this milestone, it also marks the 60th anniversary of its first Monte Carlo Rally win, a triumph that cemented MINI’s place in motorsport history. Continuing this tradition, MINI recently won the 2024 24 Hours of Nürburgring category with the MINI John Cooper Works PROtotype from Bulldog Racing.

Reflecting on 65 years of success, MINI remains committed to innovation, racing heritage, and the joy of driving for generations to come.

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