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MINI recently achieved a significant sales milestone in Latin America. Just a month after celebrating the delivery of its 25,000th vehicle in Brazil, MINI handed over the keys to its 75,000th car in Mexico. MINI introduced a special edition John Cooper Works three-door hot hatchback in Moonwalk Gray to commemorate the occasion.
The BMW Group launched the MINI brand in Mexico in 2002. And now, 21 years later, the 75,000th car is a Cooper SE in Moonwalk Gray. While this model was assembled in Oxford, England, its successor will be manufactured in China. Spotlight Automotive, a joint venture between BMW and Chinese automaker Great Wall Motor, will undertake the production.
The upcoming second generation be unveiled and will go into production at a newly established plant in Zhangjiagang, China. This facility will also produce the highly anticipated Aceman starting in 2024. MINI’s strategic move towards electric vehicles will be further reinforced by introducing an all-electric option for the next-generation Countryman, setting the stage for a fully electric lineup in the early 2030s.
Mexico plays a crucial role in the BMW Group’s expansion plans, with the operation of the San Luis Potosi factory. This facility currently produces the 2 Series Coupe and the 3 Series Sedan, and with an €800-million investment, the factory will soon build the next generation of BMW’s Neue Klasse electric vehicles. The investment will create 1,000 new jobs and support the establishment of a battery assembly facility. Additionally, BMW’s Spartanburg plant in North America will produce at least six Neue Klasse SUVs. At the same time, the new Debrecen factory in Hungary will bring NE-based cars to life starting in 2025.
