MINI Countryman Open Air Launch – Timbaland and Michelle Branch Live in London

[youtube]http://www.youtube.com/watch?v=Gt8Q3woXyl4[/youtube]

MINI wants to send out a message to the market, the Countryman is where urban meets country. And to send that message across, MINI launches the Countryman with a song produced by US artist and producer Timbaland, known for his urban dance songs, and country singer Michelle Branch. This is the video of their live performance last night at the MINI Countryman launch in London.

Press Release: The collaboration between one of the world’s most prolific artist/producers and a U.S. country singer songwriter merged the ‘URBAN meets COUNTRY’ themes associated with the new MINI Countryman. From on-site graffiti artists to VIP guests wandering around in wellies and Henry Holland “House of Holland” T-shirt-clad crew, the ‘MINI Countryman Open Air’ fully lived up to the brand’s quirky spirit. Warm-up acts came in the form of ‘folktronica’ musician James Yuil and Hot Chip’s Joe Goddard spinning the wheels for the lively crowd before George Lamb brought on-stage Michelle Branch for her showcase of stellar pop-tinged modern country. As well as the exclusive MINI Countryman song ‘Getaway’ making its world debut in London, the MINI Countryman also had a starring role in the world exclusive preview for the track’s music video.

Closing the night’s exciting mini festival, Timbaland rocked everyone outdoors with his best known tracks including “Sexy Back” and “Promiscuous Girl.”

The MINI Countryman launches in September 2010. This new MINI not only represents a genuine cross-over in terms of car design – it is MINI’s biggest and first-ever four door car – its increased length and option of all-wheel drive will suit those living the Urban-Country lifestyle, providing the perfect solution for getting around town during the week and with enough room for family trips away at the weekend. With all the fun and go-kart handling that is expected from MINI, the new four-door option allows new buyers with families the chance to enjoy the MINI experience.

See the music video of the song below, with a MINI special appearance:

[youtube]http://www.youtube.com/watch?v=_B5ztA9TgbM&feature=player_embedded[/youtube]