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Proceeds so far from the one-off Ball MINI models amount to more than a half a million euros.
Munich/Vienna. This year sees MINI partnering the legendary Life Ball in Vienna once again. Europe’s biggest charity event takes place on 19 May and, as ever, will unite the tradition of the Viennese ball with glitz and glamour on a major international platform to send out a strong signal on behalf of the battle against HIV and AIDS. This year’s Life Ball motto – “Fight the Flames of Ignorance†– allied to the theme of “fire†promises some spectacular and breathtaking outfits and performances as the four-year cycle of the elements that began in 2008 reaches its climax.
20 years of the Life Ball – 12 Life Ball MINI one-off models to support the charitable cause.
Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, 11 unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last 12 years has generated proceeds of more than 500,000 euros for the charitable cause. In the previous years, these Life Ball MINI models have been created by international fashion designers, including Donatella Versace and Angela Missoni, as well as decision-makers from the fashion scene such as Mario Testino and the Blonds for Katy Perry.
This year the ranks of Life Ball MINI designers are joined by Franca Sozzani, editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development. A highlight of the Life Ball 2012 will be the fashion show presented by MINI and staged VOGUE Italy. To mark the event’s 20th anniversary, creations by former Life Ball designers will be on display alongside legendary looks.
Source: BMW Asia
