Singapore-based former BMW DesignworksUSA Designer draws the MINI Zero Concept

In Q3 2013 MINI will launch the third-generation of their successful hatchback which first appeared in 2001. The first version – a three-door hatch codenamed F56 – will showcase the updated styling of the new MINI family with exterior and interior revisions. The next generation MINI will be a more radical departure from the current MINI (R56) compared with the previous development cycle.

Sonny Lim, a former Senior Designer at BMW DesignworksUSA in Singapore, decided to use his skills to draw a speculative concept.

The MINI Zero concept reclaims the true heritage of the brand. At 3571 mm it is slightly smaller than the MINI Cooper, but longer than the cancelled MINI Rocketman.

The design of the MINI Zero is modern, sophisticated and athletic. It evolves the current design language but still stays true to the main iconic MINI characteristics. These iconic elements have helped shape the identity of the brand and its cars. However, the concept also challenges other aspects of the brand which have overshadowed the original intent of Sir Alec Issigonis’ classic MINI.

The MINI Zero presses the reset button and goes back to the humble roots of the classic MINI. At 3571 mm it is slightly smaller than the MINI Cooper, but longer than the cancelled MINI Rocketman, the MINI Zero concept reclaims the true heritage of the brand.

The design of the MINI Zero is modern, sophisticated and athletic. It evolves the current design language but still stays true to the main iconic MINI characteristics. These iconic elements have helped shape the identity of the brand and its cars. However, the concept also challenges other aspects of the brand which have overshadowed the original intent of Sir Alec Issigonis’ classic MINI.”

Source: Behance