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The BMW Neue Klasse makes a bold entrance with a cutting-edge finish that shifts colour from a soft yellowish tone to radiant neon, depending on how much light it has absorbed. This novel paint, which stores ambient light before revealing a dramatic glow in darker settings, highlights the evolving style of BMW’s future generation of electric cars. At the rear, a so-called “magic film” intensifies the effect by blending yellows, oranges, and pinks—underlining the car’s spirited design approach.
By incorporating light-sensitive pigments, BMW demonstrates a new way to showcase surfaces that would go unnoticed. These pigments maintain their ability to recharge even in minimal lighting, making the effect stand out in nearly any environment. It’s a deliberate choice that mirrors the brand’s ambition to push creative boundaries for modern electric vehicles, turning heads with purposeful aesthetics instead of traditional camouflage.
Though this prototype remains a visual centrepiece, there’s real innovation beneath its glowing exterior. BMW claims its updated powertrain can handle 98 percent of all stopping forces through regenerative braking, reducing strain on mechanical components and enhancing overall efficiency. This marks a 25 per cent improvement over current models, offering a smoother feel every time the driver steps on the pedal.
Expect more captivating demonstrations of Neue Klasse technology in the months ahead, as BMW refines everything from dynamic handling to functional art. As the brand prepares for an official reveal later this year, this glow-in-the-dark display is a vivid marker of the progressive path BMW is forging for its electrified future.
