Video – BMW i design. Bouroullec installation QUIET MOTION. Salone del Mobile 2013.

Visionary design based on sustainable materials and generous space. That’s how you can summarize this special design installation. BMW i in partnership with Ronan and Erwan Bouroullec present the installation QUIET MOTION during the Salone del Mobile. For this project, the Bouroullecs found their inspiration in the focus of BMW i on lightweight construction, transparency, environmentally friendly materials and the new, quiet driving experience of the sustainably designed vehicles by BMW i. The upshot is an installation that rotates slowly and silently, reminiscent of a carousel. It is an allegorical interpretation of movement and contemplation as well as of the forward-looking vehicle design of BMW i in aesthetic and pared-down form, using sustainable BMW i materials.

[youtube]http://www.youtube.com/watch?v=FvbLcddyBUo[/youtube]

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