BMW "5-series GT" Concept Revealed!!!
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VolanteDB9
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Re: BMW "5-series GT" Concept Revealed!!!
Why should we be thankful that Bangle has moved aside? ( is this a bmw-sg moderator opinion?)
When Bangle arrived at BMW, its design capability was largely restricted to cars, and the staff numbered 150; today it's over 300.
BMW didn't seriously have a motorcycle design department or an ergonomics studio. There were no Designworks, Mini or Rolls-Royce studios. Bangle said BMW is "operating at a much higher level today and still leading the industry in design. Not everyone has to agree with what we are doing and not everyone will love what they see. But that is what leading is all about," said Bangle.
Referring to the botched 1994 acquisition of the Rover Group, Bangle said "You know, this company made a grave mistake when it tried to be too big too fast and appeal to far too many people all at once." Bangle's not out to make fans out of every car buyer. "You can make money that way, although that's not the way we make money... But that's not leading. And we have always prospered by leading," said Bangle.
Sherlene;415298 said:Our friends at BMWblog attended the early reveal of the 2009 BMW 5-Series GT Concept prior to its official debut in Geneva. Thankfully Bangle finally moved aside so we can show the new design.What we’ve been referring to as the Progressive Activity Sedan has now been revealed as the BMW 5-Series GT Concept prior to [...]
More details here at our news section...
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Why should we be thankful that Bangle has moved aside? ( is this a bmw-sg moderator opinion?)
When Bangle arrived at BMW, its design capability was largely restricted to cars, and the staff numbered 150; today it's over 300.
BMW didn't seriously have a motorcycle design department or an ergonomics studio. There were no Designworks, Mini or Rolls-Royce studios. Bangle said BMW is "operating at a much higher level today and still leading the industry in design. Not everyone has to agree with what we are doing and not everyone will love what they see. But that is what leading is all about," said Bangle.
Referring to the botched 1994 acquisition of the Rover Group, Bangle said "You know, this company made a grave mistake when it tried to be too big too fast and appeal to far too many people all at once." Bangle's not out to make fans out of every car buyer. "You can make money that way, although that's not the way we make money... But that's not leading. And we have always prospered by leading," said Bangle.
VolanteDB9
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Re: BMW "5-series GT" Concept Revealed!!!
if the only bad publicity is no publicity and the time to start worrying is when people stop criticizing you, Bangle has nothing to fear. Web sites have sprung up expressly devoted to having him stripped of his job, not to mention his health, hearth, and home. These are the handiwork of intensely devoted BMW brand advocates, worshippers of BMW's clean, athletic lines who don't think much of where Bangle was taking BMW design since Wolfgang Reitzle's exit.
As a reflection, or perhaps a validation of what Bangle is after in car design, Bangle referred to an exhibit at the Cooper-Hewitt National Design Museum in New York City, titled, "Skin." The exhibit includes examples from Swatch's "Skin" collection, which feature watches that have translucent bands and faces to show the inner mechanism as well as the wearer's own skin. There's a handbag that allows nylon threads to emerge across the surface of the fabric. Says the show's catalog, like hair "longer than human body hairs and more sparse than animal fur, the strands of thread invoke the skin of an anomalous being." Indeed, the effect created is that the handbag is hairy. A fabric pattern called crease optically creates the illusion of wrinkles on the material, anafroant to those who want to see only ironed material. Finally there were women wearing blouses with an image of a naked body on the fabric, making the fully clothed woman appear naked. The curators declared, "Skin, the complex membrane that holds the body together, also embraces the full spectrum of design today-from product to architecture, fashion, and media."
Said Bangle, talking about the Z4 surfaces, "Is a beautiful woman less beautiful because she is wearing a beautiful set of clothes?"
if the only bad publicity is no publicity and the time to start worrying is when people stop criticizing you, Bangle has nothing to fear. Web sites have sprung up expressly devoted to having him stripped of his job, not to mention his health, hearth, and home. These are the handiwork of intensely devoted BMW brand advocates, worshippers of BMW's clean, athletic lines who don't think much of where Bangle was taking BMW design since Wolfgang Reitzle's exit.
As a reflection, or perhaps a validation of what Bangle is after in car design, Bangle referred to an exhibit at the Cooper-Hewitt National Design Museum in New York City, titled, "Skin." The exhibit includes examples from Swatch's "Skin" collection, which feature watches that have translucent bands and faces to show the inner mechanism as well as the wearer's own skin. There's a handbag that allows nylon threads to emerge across the surface of the fabric. Says the show's catalog, like hair "longer than human body hairs and more sparse than animal fur, the strands of thread invoke the skin of an anomalous being." Indeed, the effect created is that the handbag is hairy. A fabric pattern called crease optically creates the illusion of wrinkles on the material, anafroant to those who want to see only ironed material. Finally there were women wearing blouses with an image of a naked body on the fabric, making the fully clothed woman appear naked. The curators declared, "Skin, the complex membrane that holds the body together, also embraces the full spectrum of design today-from product to architecture, fashion, and media."
Said Bangle, talking about the Z4 surfaces, "Is a beautiful woman less beautiful because she is wearing a beautiful set of clothes?"
gabey
Well-Known Member
Re: BMW "5-series GT" Concept Revealed!!!
whatever. it's still ugly. he forgot that designs need to appeal to en masse and that BMW has a long tradition built on customer preferences, not designer preferences. 150 skilful designers are definitely better than 300 dumb ones. sorry if this is a caustic remark but having owned BMWs for 17 years, it is sickening to see something you loved so much go down the drain just because someone wants to satisfy his own ego. enough said. peace. no offence intended.
whatever. it's still ugly. he forgot that designs need to appeal to en masse and that BMW has a long tradition built on customer preferences, not designer preferences. 150 skilful designers are definitely better than 300 dumb ones. sorry if this is a caustic remark but having owned BMWs for 17 years, it is sickening to see something you loved so much go down the drain just because someone wants to satisfy his own ego. enough said. peace. no offence intended.
VolanteDB9
Users Awaiting Email Confirmation
Re: BMW "5-series GT" Concept Revealed!!!
he was prepared to offend long time owners whom might/did go over to the competition and win over others.
i won't say it went down the drain...
besides...it is all too convenient to blame it all on Bangle himself, no one seems to care or want to remember it has to go thru the board, the founders.
gabey;415566 said:
he was prepared to offend long time owners whom might/did go over to the competition and win over others.
i won't say it went down the drain...
besides...it is all too convenient to blame it all on Bangle himself, no one seems to care or want to remember it has to go thru the board, the founders.
centurion
Well-Known Member
Re: BMW "5-series GT" Concept Revealed!!!
i tend to agree wholeheartedly with pilotsnoopy.
I am not a design freak. But what I do know is that I noticed BMW more AFTER Bangle joined in. Moved BMW from `just another german car company' to a design leader.
I almost bought the beautiful Z4. I thought the E90 was hot. I really liked the 5-series when it came out. And no matter how much I wanted to hate the 6 I couldn't. It's beautiful. But my feelings are irrelevant.
Bottom line is that it's much better to have a iconoclastic designer than a bland idiot like Peter Pfeiffer.
i tend to agree wholeheartedly with pilotsnoopy.
I am not a design freak. But what I do know is that I noticed BMW more AFTER Bangle joined in. Moved BMW from `just another german car company' to a design leader.
I almost bought the beautiful Z4. I thought the E90 was hot. I really liked the 5-series when it came out. And no matter how much I wanted to hate the 6 I couldn't. It's beautiful. But my feelings are irrelevant.
Bottom line is that it's much better to have a iconoclastic designer than a bland idiot like Peter Pfeiffer.
