Maybe PML already stock up those $50k+ open cat. COE for the past few bids in order to cater for the last weekend promotion...
And they can fetch a higher selling price for those cars that they trade-in since they are the one that pushed up today's COE...
And furthermore, those buyers over the weekend will be happier due to this COE hike!
So all in all, is a win-win-win strategy by PML...
1. Sell more cars, achieve mid year target/quota....
2. Fetching more returns from the trade-in cars since higher COE now...
3. Happy Buyers (bought the car before this hike)
4. Maybe can create panic buying on the next weekend... (and no need to offer huge over-trade this round)...
JMHIO....
Cheers!