PerverTT
Well-Known Member
I admit to being more than a little surprised when I first found out that the Lexus brand was launched not in Japan, but in export markets like America. And that cars that I thought were Lexuses (Lexi?) were actually sold as Toyotas in the Japanese domestic market.
It turns out that there is a very good reason for Toyota making this strange marketing move. The Japanese themselves need persuasion that Lexus is a viable alternative to German premium cars. Is it another case of snob preference for foreign imports or do Japanese car buyers know something that we don't?
Read here for an interesting article on this subject.
Lexus: Too Japanese for the Japanese
![0319_mz_72lexus.jpg](http://images.businessweek.com/mz/08/13/0319_mz_72lexus.jpg)
It turns out that there is a very good reason for Toyota making this strange marketing move. The Japanese themselves need persuasion that Lexus is a viable alternative to German premium cars. Is it another case of snob preference for foreign imports or do Japanese car buyers know something that we don't?
Read here for an interesting article on this subject.
Lexus: Too Japanese for the Japanese