GFC-Boss
Well-Known Member
The E90 will soon be coming from Rayong, Thailand. And the 1 series from Kuantan. Once the Asean AFTA kicks in, it will too expensive to bring in cars outside Asean.
The OMV for E90 320i will be about $40k, making it one of the most expensive mid-size cars at $155k.
It is right to say that the $155k is price for the exclusive few. Research shows that the biggest disappointments from buyers who can really afford luxury cars is that luxury cars pricing itself at budget level and opening its market to those lower status beings. Something really sensitive here but it’s a fact.
The loyal Jaguar cars owners are able to live with the poor quality, constant visits to the garage and high cost in maintaining the cars. But they can never accept Jaguar coming out with the X-class, a model that caters for the mid-range buyers. The loyalist felt that they have lost their exclusivity. And these causes big problems for the company because their luxury models are not selling and their X-class are not well accept either.
Hence, company like Porsche, Aston Martins, Bentley, Rolls Royce and even Pagani will always be expensive to make their products exclusive. Something BMW and Mini are doing, and hence, the constant nagging from the manufacturer for PML to constantly upgrading their showrooms and exclusivity
:roll: :roll: :roll:
The OMV for E90 320i will be about $40k, making it one of the most expensive mid-size cars at $155k.
It is right to say that the $155k is price for the exclusive few. Research shows that the biggest disappointments from buyers who can really afford luxury cars is that luxury cars pricing itself at budget level and opening its market to those lower status beings. Something really sensitive here but it’s a fact.
The loyal Jaguar cars owners are able to live with the poor quality, constant visits to the garage and high cost in maintaining the cars. But they can never accept Jaguar coming out with the X-class, a model that caters for the mid-range buyers. The loyalist felt that they have lost their exclusivity. And these causes big problems for the company because their luxury models are not selling and their X-class are not well accept either.
Hence, company like Porsche, Aston Martins, Bentley, Rolls Royce and even Pagani will always be expensive to make their products exclusive. Something BMW and Mini are doing, and hence, the constant nagging from the manufacturer for PML to constantly upgrading their showrooms and exclusivity
:roll: :roll: :roll: