Re: Munich Automobile => AD responsibility
DriveAllDay said:
totoseow
You can disagree, and I would respect your view. You don't have to be rude...
Crude as that analogy sounds, I think totoseow puts in a very applicable parallel to this case. To clarify, there is nothing personal in this discussion, just holding very different perspective. He is right in many ways.
I had this image of the sign posted in a cafe near my place:
"NO OUTSIDE FOOD AND DRINKS ALLOWED IN THIS PREMISE"
I think we can argue whether the outside food & drinks could well be bought from another cafe under the same group, but the cafe has all the rights to decide if it could accept such "outside food and drinks" assuming they are not homogenous. The disclaimer is posted upfront, and patrons are free to choose to dine and drink at that cafe or walk away.
DriveAllDay said:
Taking on a principle for a brand, and in this case being an authorized dealer comes with a number of responsibilities. They include building the brand in the country, representing the interest of the manufacturer, and most important of all, taking care of the MANUFACTURER'S CUSTOMERS.
Why should a brand / manufacturer accord the status of an AD to a company not willing to undertake these responsibilities? Might as well go straight to independent dealers.
This becomes an arrangement between say BMW Asia and the local ADs, namely PML and MA. We have no clue what obligations PML and MA have to undertake as ADs.
DriveAllDay said:
This does not mean that an AD have to lose money over these responsibilities for PI cars:
1. Honouring factory warranty. This is actually a revenue-neutral exercise. Costs incurred for the warranty work are actually charged back to the manufacturer, so the AD doesn't suffer financial loss. One can even say the higher volume of servicing help cover part of the the AD's overhead.
2. Servicing vehicle after warranty. Counter to what many mentioned in the forum, after sales service is VERY PROFITABLE. Many manufacturers make good money from after sales programme -- no reason why AD cannot.
This is a P&L issue, of which the ADs would have factored and/or projected into their budget and operations. I believe they would undertake both suggestions if they are profitable. However, we are assuming spare capacity and technical issues such as working on a car not yet adopted.
We are back to the scenario - I buy a watch brand X from Sincere - should I approach Hour Glass for servicing or warranty claims? Is it appropriate and logical for HG to turn me down and refer me back to Sincere, even though HG is also an AD and could well do a favour by sending the watch to the agent for servicing.
Do note that Hour Glass would be undertaking some risks while doing so (example mishandling of a non-customer's watch, scratches, nicks....). What's the business rationale of doing such favour, assuming the local agent did not specify what Hour Glass must undertake as a distributor.
Now, if the local agent HAS specify the obligations of all distributors, the story will be different.
What is the arrangement between BMW Asia and local ADs on PI/UI cars?
DriveAllDay said:
The ONLY reason AD in Singapore ask for adoption fee is to protect their OUTSIZE PROFIT MARGIN.
By OUTSIZE I mean when PROFIT MARGIN is HIGHER than SELLING PRICE of the same car in another country.
E.g. My Boxster's selling price in UK was SGD80K. Stuttgart makes SGD90K in profits for the same car. Where is the logic in that?
There is no logic. Cause there is only one AD. Supernormal profits, in economic terms.
Wait.
We have other avenues to own the car. Hence Parallel Imports and Used Imports. That's why I had a PI car instead of buying from AD. That's why you imported a Boxster from UK, That's why we have PI as site sponsor in this forum.
The question I asked myself in choosing the PI route - am I entering this deal with my eyes open? I sure know the savings. But do I know what my PI workshop can undertake in fulfilling its warranty terms and servicing? Do I know the obligations of the AD on my car?
If I do, it is a fair trade to me. Go ahead and buy a PI/UI car.
If I don't, would I be prudent to do some research and reason that - perhaps, this PI/UI route is no free lunch, and carries some risks insofar as servicing/warranty is concerned?