Hi guys,
My name's Alvin and I'm a local undergraduate. I have a two-pronged interest in the BMW brand; personal interest (as in I hope to own a BMW in the future) and as you might have guessed, a school project.
Thus, I wonder if some of you would give me any comments :singsing: on the BMW brand. Here are some points you can think about.
Your opinions and comments, though adhoc, will help us greatly in understanding the users of the BMW vehicles.
Thank you!
Regards,
Alvin
My name's Alvin and I'm a local undergraduate. I have a two-pronged interest in the BMW brand; personal interest (as in I hope to own a BMW in the future) and as you might have guessed, a school project.
Thus, I wonder if some of you would give me any comments :singsing: on the BMW brand. Here are some points you can think about.
- Competitors
- Market Share (local or global)
- Before, during & after sales services
- BMW's desired target audience
- BMW's brand claim
- Your loyalty to the brand
- PML as a distributor
- Any positive/negative comments about BMW
Your opinions and comments, though adhoc, will help us greatly in understanding the users of the BMW vehicles.
Thank you!
Regards,
Alvin